Rumble
| Rumble | |
|---|---|
| Field | Livestreaming and video |
| Origin | 2013, Chris Pavlovski |
| Related | YouTube; Kick; Twitch |
Rumble is a video platform launched in 2013 by Chris Pavlovski. Reuters describes it as a YouTube-style site popular among U.S. conservatives.[1] The company that owns it began operating as RUM Group on 18 June 2026. Reuters reported that the video brand stays Rumble.[2]
What it is[edit]
Reuters reported in December 2021 that Rumble would go public by merging with the blank-check firm CF Acquisition Corp VI at an initial enterprise value of $2.1 billion, with Pavlovski keeping voting control, and that the listed company would be called Rumble.[3] The same month, Trump Media and Technology Group said Rumble would deliver video and streaming for Truth Social. Reuters named Peter Thiel and J.D. Vance's firm Narya among early backers.[1]
In December 2024 Rumble said it had agreed a $775 million strategic investment from Tether. Reuters called the company Toronto-based in that story and said Pavlovski would keep a controlling stake.[4]
On 10 November 2025 Rumble said it would buy the German AI-cloud company Northern Data in an all-stock deal valued at about $767 million.[5] Reuters reported on 17 June 2026 that the acquisition had closed and that, from 18 June, the company would operate as RUM Group, with a new unit called Quake AI beside the existing video platform. The video and media brand remains Rumble. Chief executive Chris Pavlovski spoke for the company.[2]
Where it was taken down[edit]
On 21 February 2025 Brazil's Supreme Court ordered Rumble suspended in the country. Reuters said the order cited a failure to comply with court orders, including a refusal to block the account of a Brazilian streamer living in the United States. Rumble called the order overreach. Reuters noted that Truth Social's video relies on Rumble.[6]
What the size figures are[edit]
The company told Reuters it had an average of 59 million global monthly active users in the first quarter of 2025.[7] The New York Times reported that the company said it averaged more than 67 million monthly active users in the last quarter of 2024, and that active viewership on election night topped two million.[8]
Those are company statements about different quarters. A monthly active user is not a person watching a livestream at one moment. The election-night figure is one night. None of these numbers is revenue, and none of them says whether a channel on the site is a healthy business.
A federal judge in May 2025 dismissed Rumble's antitrust case against Google as filed too late. The judge did not send the monopoly claim to a jury.[7] In August 2025 a federal judge dismissed Rumble's suit accusing advertisers of a boycott, on the ground that the Texas court was the wrong forum, and did not rule on the merits.[9]
Channels[edit]
This list is the channels with pages here. It is not a ranking.
On 1 October 2026 three of those Rumble channel pages showed a follower count. A follower count is a stock of accounts that clicked follow. It is not who was watching.
- Steven Crowder, Louder with Crowder: 1.93 million followers.[10]
- Nick Fuentes, America First: 708,000 followers.[11]
- Tim Pool, Timcast: 485,000 followers.[12]
Older press counts are not the same day and are not comparable to that list. Reuters said Russell Brand had 1.42 million followers on 21 September 2023.[13] The Guardian said Andrew Tate had 1.6 million followers in September 2023, and, citing RumbleStats, that Charlie Kirk's channel had about 1.29 million in October 2023.[14][15]
Dan Bongino's show went off the air while he was deputy director of the FBI and returned to a daily Rumble livestream on 2 February 2026.[16] Alex Jones uses the platform.[14] The Guardian also reported a biweekly Donald Trump Jr. livestream, Triggered, under an exclusive Rumble deal announced in 2023, and a Rumble account for Donald Trump that then had about 2 million followers.[14] Those two are distribution channels for political figures. They do not have biography pages here.
See also[edit]
References[edit]
- ↑ 1.0 1.1 Trump's social media venture partners with Canada's Rumble Inc. Reuters. 14 December 2021. Retrieved 1 October 2026.
- ↑ 2.0 2.1 Rumble rebrands to RUM Group after Northern Data buyout. Reuters. 17 June 2026. Retrieved 1 October 2026.
- ↑ Video platform Rumble to go public via $2.1 bln SPAC deal. Reuters. 2 December 2021. Retrieved 1 October 2026.
- ↑ Rumble to receive $775 million strategic investment from Tether. Reuters. 20 December 2024. Retrieved 1 October 2026.
- ↑ Rumble to buy German AI firm Northern Data for about $767 million, shares soar. Reuters. 10 November 2025. Retrieved 1 October 2026.
- ↑ Brazil judge suspends Rumble platform after 'censorship' spat. Reuters. 22 February 2025. Retrieved 1 October 2026.
- ↑ 7.0 7.1 Google defeats Rumble's antitrust lawsuit over video sharing market. Reuters. 21 May 2025. Retrieved 1 October 2026.
- ↑ Stuart A. Thompson. I Traded My News Apps for Rumble, the Right-Wing YouTube. Here's What I Saw.. The New York Times. 13 December 2024. Retrieved 1 October 2026.
- ↑ US judge tosses Rumble lawsuit claiming advertising boycott. Reuters. 13 August 2025. Retrieved 1 October 2026.
- ↑ Steven Crowder. Rumble. Retrieved 1 October 2026.
- ↑ Nicholas J. Fuentes. Rumble. Retrieved 1 October 2026.
- ↑ Timcast. Rumble. Retrieved 1 October 2026.
- ↑ Rumble rejects UK lawmakers' call to stop Russell Brand monetisation. Reuters. 21 September 2023. Retrieved 1 October 2026.
- ↑ 14.0 14.1 14.2 What is Rumble, the video-sharing platform 'immune to cancel culture'?. The Guardian. 20 September 2023. Retrieved 1 October 2026.
- ↑ Revealed: Republican debate broadcast partner fueled by misogyny and extremism. The Guardian. 24 October 2023. Retrieved 1 October 2026.
- ↑ Reggie Ugwu. Dan Bongino, No Longer at the F.B.I., Will Return to Podcasting. The New York Times. 12 January 2026. Retrieved 1 October 2026.